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With Max Launching in 7 Asian Markets, Warner Bros. Discovery Eyes Rapid Growth for Streamer: “This Is a Big One”
The Hollywood ReporterStory by Abid Rahman
scrn logline
Warner Bros. Discovery's streaming platform Max finally launches in 7 key Asian markets, setting the stage for rapid international growth.
beat sheet
- Max will leverage exclusive content like the Harry Potter franchise and Warner Bros. movies to differentiate itself in the crowded Asian streaming landscape, leveraging partnerships with local pay-TV operators and mobile providers.
- Despite a late entry, WBD executives are bullish on Max's potential, eyeing expansion into major markets like Australia, Korea, and India over the next two years as they aim to nearly double the platform's current 110 million subscribers.
call sheet
JB Perrette, James Gibbons, Warner Bros. Discovery, HBO, Netflix, Amazon Prime Video, Disney+, Foxtel, CNN, Universal, Paramount, Sky, Friends, Harry Potter, Godzilla