Indian Tech Startup's Interactive Cinema App Unveiled at Film Bazaar

Story by Sahasranaman Ramachandran

Image from Variety

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Indian startup Vireza unveils game-changing mobile app that lets moviegoers shape the story in real-time at the theater.

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Vireza founder Arjun Nittoor showcased the new interactive cinema app at India's prestigious Film Bazaar event, drawing buzz from industry insiders.
The app, developed at Vireza's Bengaluru R&D hub, allows audiences to influence crucial narrative decisions throughout the film, potentially ushering in a new era of audience-driven storytelling.

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Arjun Nittoor, Vireza, Interactive Cinema App