Paramount+ scores a major hit with the premiere of 'Landman,' a Taylor Sheridan-created drama that draws blockbuster viewership across platforms.
beat sheet
The 'Landman' premiere raked in 5.2 million viewers, making it the top Paramount+ debut in two years, outperforming the launch of Sheridan's own '1923' prequel by over 2 million viewers.
The strong viewership for 'Landman' underscores Sheridan's status as a powerhouse producer in the heartland/Americana genre, further fueling the current adaptation boom in Hollywood for his Texas-based stories.
call sheet
Taylor Sheridan, Billy Bob Thornton, Christian Wallace, Paramount+, Paramount Network, CMT, MTV Entertainment Studios, 101 Studios, Imperative Entertainment, Texas Monthly, 'Landman', 'Yellowstone', '1923'