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Inside the Great and Powerful Merch and Marketing Blitz of ‘Wicked’

The Wrap
broadway
review
new york
marketing
universal
Story by Drew Taylor
from The Wrap
Image from The Wrap
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The blockbuster Broadway musical 'Wicked' is unleashing a merch and marketing blitz to captivate audiences ahead of its highly anticipated film adaptation.
beat sheet
  • Director Jon M. Chu is overseeing an extensive global rollout of 'Wicked' merch, from Sephora makeup collections to Funko Pop figurines, to build hype for the Universal Pictures movie.
  • Chu has already shot test footage for the 'Wicked' film and is working closely with Universal to ensure the movie captures the beloved show's magic, according to industry sources.
call sheet
Jon M. Chu, Universal, Sephora, Funko, Wicked
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