Inside the Great and Powerful Merch and Marketing Blitz of ‘Wicked’

Image from The Wrap

• Director Jon M. Chu is overseeing an extensive global rollout of 'Wicked' merch, from Sephora makeup collections to Funko Pop figurines, to build hype for the Universal Pictures movie.
• Chu has already shot test footage for the 'Wicked' film and is working closely with Universal to ensure the movie captures the beloved show's magic, according to industry sources.