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Larry Auerbach, Longtime William Morris Agent and USC Cinematic Arts Industry Relations Head, Dies at 95
The Hollywood ReporterStory by Hilary Lewis
scrn logline
Legendary agent Larry Auerbach, known as the 'man with the golden Rolodex,' leaves behind an unparalleled legacy of shaping careers and mentoring students at USC's Cinematic Arts program.
beat sheet
- Auerbach spent 47 years as an agent at William Morris, where he secured Elvis Presley's first TV performance and represented icons like Aretha Franklin and Sammy Davis Jr. - a true Hollywood power player.
- After retiring from William Morris, Auerbach joined USC's School of Cinematic Arts, using his vast industry connections to help generations of students launch their careers, serving as a beloved mentor until his retirement at 92.
call sheet
Larry Auerbach, Elvis Presley, Aretha Franklin, Sam Cooke, Sammy Davis Jr., Alan Alda, Bea Arthur, Aaron Spelling, Elizabeth Daley, Alan Berger, Jason Berman, Bob Osher, Aaron Kaplan, Bryan Lourd, William Morris, USC School of Cinematic Arts, The Cosby Show