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BBC, Banijay Execs Unpack International Series Adaptations in India

Variety
Story by Sahasranaman Ramachandran
from Variety
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Top TV execs unpack the secrets to successfully adapting international shows for Indian audiences at the industry's marquee event, Film Bazaar.
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  • Banijay Asia's Mrinalini Jain reveals the 'magic' is in transposing, not just translating, formats to connect with local viewers
  • Industry leaders share insights on navigating cultural nuances and viewer preferences to craft localized versions that resonate in the world's fastest-growing entertainment market
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Mrinalini Jain, Banijay Asia
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