BBC, Banijay Execs Unpack International Series Adaptations in India

Story by Sahasranaman Ramachandran

Image from Variety

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Banijay Asia exec shares inside scoop on adapting global TV hits for Indian audiences, revealing the 'magic' in transposing formats, not just translating.

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Banijay Asia's Mrinalini Jain says successful adaptations require more than just translation, stressing the importance of 'transposing' formats to resonate with local viewers.
Panelists at Film Bazaar unpacked the intricacies of adapting international series for India, underscoring the nuanced approach needed to tailor global hits for the subcontinent's unique entertainment landscape.

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Mrinalini Jain, Banijay Asia

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