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When TV Ratings Finally Collide With Streaming
The Hollywood ReporterStory by Erik Hayden
scrn logline
A little-known industry group's decision to integrate streaming data into TV ratings could reshape the ad landscape, boosting viewership for live events.
beat sheet
- The Media Rating Council's approval of Nielsen's 'panel plus big data' approach shows a million-viewer bump for Amazon's Thursday Night Football, a 13% gain for NBC's Sunday Night Football.
- While the panel plus big data won't apply to regular programming, it could give networks and streamers more leverage to prove their live event audiences are even bigger than previously measured.
call sheet
Rick Porter, Nielsen, Comscore, VideoAmp, Media Rating Council, Amazon, NBC, Peacock, Fox, ESPN, CBS, Thursday Night Football, Sunday Night Football, Chicago Fire