When TV Ratings Finally Collide With Streaming

Story by Erik Hayden

Image from The Hollywood Reporter

scrn logline

A little-known industry group's decision to integrate streaming data into TV ratings could reshape the ad landscape, boosting viewership for live events.

beat sheet

The Media Rating Council's approval of Nielsen's 'panel plus big data' approach shows a million-viewer bump for Amazon's Thursday Night Football, a 13% gain for NBC's Sunday Night Football.
While the panel plus big data won't apply to regular programming, it could give networks and streamers more leverage to prove their live event audiences are even bigger than previously measured.

call sheet

Rick Porter, Nielsen, Comscore, VideoAmp, Media Rating Council, Amazon, NBC, Peacock, Fox, ESPN, CBS, Thursday Night Football, Sunday Night Football, Chicago Fire

Read the source