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Fox Share of TV Use Spikes in October Thanks to NFL, Baseball Playoffs
The Hollywood ReporterStory by Rick Porter
scrn logline
Fox scores a touchdown in October as sports powerhouse, boosting its TV viewership share to a 12-month high.
beat sheet
- Fox's TV usage share spiked to 8.4% in October, the highest mark in the past year, fueled by NFL, MLB playoffs, and World Series broadcasts.
- Disney maintained its #1 ranking among distributors, but Fox closed the gap, rising 16% on the Fox broadcast network and 12% on Fox News in the lead-up to the election.
call sheet
Fox, Nielsen, ABC, YouTube, NBCUniversal, Paramount, NFL, Major League Baseball's playoffs, World Series, World News Tonight