Disney Extends Lead Over YouTube in Total TV Usage in Nielsen’s Gauge Rankings for October

Story by Lucas Manfredi

Image from The Wrap

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Disney continues its streaming dominance, widening gap over YouTube in Nielsen's monthly TV usage rankings.

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Disney's total TV usage share jumped to 34.8% in October, up from 32.1% in September, while YouTube's share dipped to 20.6% from 22.4%.
The report highlights Disney's ability to attract viewers across its portfolio, including Disney+, Hulu, and ESPN, as the company solidifies its position as a leading force in the streaming wars.

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Disney, Fox, YouTube, Nielsen