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Disney Extends Lead Over YouTube in Total TV Usage in Nielsen’s Gauge Rankings for October
The WrapStory by Lucas Manfredi
scrn logline
Disney continues its streaming dominance, widening gap over YouTube in Nielsen's monthly TV usage rankings.
beat sheet
- Disney's total TV usage share jumped to 34.8% in October, up from 32.1% in September, while YouTube's share dipped to 20.6% from 22.4%.
- The report highlights Disney's ability to attract viewers across its portfolio, including Disney+, Hulu, and ESPN, as the company solidifies its position as a leading force in the streaming wars.
call sheet
Disney, Fox, YouTube, Nielsen