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Glen Powell, Timothée Chalamet: Celebrity Lookalike Contests Are PR Win for Celebs

IndieWire

film

opinion

los angeles

marketing

Story by Erin Strecker

Image from IndieWire

scrn logline

Hollywood stars are cashing in on lookalike contests, turning social media fandom into a savvy PR play.

beat sheet

Glen Powell's doppelgänger contest drew over 10,000 entries, proving his rising star power beyond 'Top Gun: Maverick'
Timothée Chalamet's hilarious response to a lookalike went viral, showing celebs can win big by embracing their social media meme status

call sheet

Glen Powell, Timothée Chalamet, Top Gun: Maverick

Read the source