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How Prime Video Is Capitalizing on AI to Drive Engagement | Exclusive

The Wrap
tech
video
los angeles
streaming
amazon
Story by Lucas Manfredi
from The Wrap
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Prime Video harnesses AI to drive deeper engagement, immersion and navigation for its 200M global subscribers.
beat sheet
  • Prime Video's AI-powered features include audio descriptions, dialogue boosting, and X-Ray recaps to enhance the viewing experience.
  • With AI-driven 'Prime Insights', the platform is optimizing content recommendations and freemium offerings to drive higher user engagement, especially during flagship events like Thursday Night Football.
call sheet
Amazon, Prime Video, Thursday Night Football
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