Warner Bros Discovery Eyes Scripted Push After Hiring Ex-Showmax Exec As Nordics Content Chief

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• Warner Bros Discovery has hired Allan Sperling, a former Showmax exec, as its new Nordics content chief, hinting at the company's ambitions to ramp up scripted programming in the region.
• The move marks a shift for Warner Bros Discovery, which has historically focused more on unscripted and licensed content in the Nordics, but is now poised to challenge local streaming powerhouses with its own slate of original scripted series.