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How 'Shogun' Helped FX and Disney Reach a Global Streaming Audience
VarietyStory by William Earl
scrn logline
FX and Disney's bold move with 'Shogun' opens up global streaming opportunities, showcasing their innovative approach to reaching international audiences.
beat sheet
- FX chief John Landgraf was initially worried about the 'endless scroll' phenomenon, but 'Shogun' proved to be a game-changer, drawing viewers across 172 countries.
- The series' multilingual casting and production strategy, featuring actors speaking in their native languages, helped create an authentic, immersive experience that resonated globally.
call sheet
John Landgraf, FX, Disney, Shogun