How 'Shogun' Helped FX and Disney Reach a Global Streaming Audience

Image from Variety

• FX chief John Landgraf was initially worried about the 'endless scroll' phenomenon, but 'Shogun' proved to be a game-changer, drawing viewers across 172 countries.
• The series' multilingual casting and production strategy, featuring actors speaking in their native languages, helped create an authentic, immersive experience that resonated globally.