As streaming giants expand in France, local regulators push for greater transparency on content investments and platform metrics.
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Netflix, Amazon Prime Video, and Disney+ have collectively invested €866 million ($906 million) in French film and TV since adhering to the EU's Audiovisual Media Services Directive, signaling their growing commitment to the market.
French regulators are now eyeing new transparency rules that could force platforms to disclose detailed viewership data and investment breakdowns, giving local creators and policymakers more insight into the platforms' impact.