FX stays true to its roots, prioritizing pilots to take bold creative risks in the streaming era.
beat sheet
FX has stuck with the pilot model, even as the industry shifts to streaming, because it allows them to 'take creative risks' says FX CEO John Landgraf.
Despite strong performance on platforms like Hulu, FX sees long-term value in investing upfront in pilot episodes to cultivate original, auteur-driven programming.