- StereogumStereogumscrn loglineMacy's Thanksgiving Day Parade set to ruffle feathers as popular Gen Z 'brat' influencers join the iconic lineup.beat sheet
- YouTube sensation Emma Pickles, known for her 'no filter' persona, will lead the 'Brat' float, bringing her 15 million followers to the NYC streets.
- Controversial TikToker Zach 'The Snapper' Thompson, infamous for his viral 'cancel culture' rants, has scored a coveted spot on the 'Nickelodeon' balloon, much to the dismay of old-school parade purists.
Read the sourcecall sheetEmma Pickles, Zach 'The Snapper' Thompson, Brat, Nickelodeon, 'Brat' float, 'Nickelodeon' balloon - DeadlineDeadline1d
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scrn logline
Macy's Thanksgiving Day Parade set to ruffle feathers as popular Gen Z 'brat' influencers join the iconic lineup.
beat sheet
- YouTube sensation Emma Pickles, known for her 'no filter' persona, will lead the 'Brat' float, bringing her 15 million followers to the NYC streets.
- Controversial TikToker Zach 'The Snapper' Thompson, infamous for his viral 'cancel culture' rants, has scored a coveted spot on the 'Nickelodeon' balloon, much to the dismay of old-school parade purists.
call sheet
Emma Pickles, Zach 'The Snapper' Thompson, Brat, Nickelodeon, 'Brat' float, 'Nickelodeon' balloon