British TV shows soar in the U.S. as American buyers turn to the UK for content to fill their streaming pipelines.
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UK TV exports to the U.S. reached a record high in 2023, with American buyers scooping up Brit shows to bolster their content libraries.
According to the latest Pact report, the surge in U.S. demand reflects a strategic shift to diversify programming and tap into the global appeal of UK-produced content.