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scrn logline
Indie darling Mubi ventures into the book world, seeking to capture the cinephile market with its debut literary offering 'Read Frame Type Film'.
beat sheet
- Mubi, the arthouse streaming platform, is the latest entertainment company to expand into publishing, following the lead of industry giants like A24 and TikTok.
- The first Mubi book, titled 'Read Frame Type Film', aims to tap into the brand's existing base of film enthusiasts, offering a novel way for cinephiles to engage with the Mubi universe.
call sheet
Mubi, A24, TikTok, Read Frame Type Film