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JAFF Market Spotlights Film Distribution Strategy Debate
VarietyStory by Sahasranaman RamachandranImage from Variety
scrn loglineIndie film experts clash over distribution strategies at Indonesia's JAFF Market, debating community-focused and mainstream approaches to reaching new audiences.beat sheet- Alternativa Film Projects, a new distribution venture launched in 2023, is pioneering a community-centric model of screenings and discussions to drive social impact.
- Industry veterans argue that traditional theatrical and streaming strategies are still vital, with one panelist stating 'Film is a good starting point for change.'
Read the sourcecall sheetMasha Shcherbakova, Alternativa Film ProjectsNo more articles
JAFF Market Spotlights Film Distribution Strategy Debate
VarietyStory by Sahasranaman Ramachandran
scrn logline
Indie film experts clash over distribution strategies at Indonesia's JAFF Market, debating community-focused and mainstream approaches to reaching new audiences.
beat sheet
- Alternativa Film Projects, a new distribution venture launched in 2023, is pioneering a community-centric model of screenings and discussions to drive social impact.
- Industry veterans argue that traditional theatrical and streaming strategies are still vital, with one panelist stating 'Film is a good starting point for change.'
call sheet
Masha Shcherbakova, Alternativa Film Projects