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Indonesian Film Industry Evolves Into Brand Integration Platform
VarietyStory by Sahasranaman RamachandranImage from Variety
scrn loglineIndonesia's film industry evolves into a lucrative brand integration platform, offering new opportunities for savvy marketers and producers.beat sheet- Veteran producer Mira Lesmana emphasizes a comprehensive approach to brand integration, with seamless activations built into film narratives.
- The JAFF Market panel highlights Indonesia's film sector as a maturing commercial platform, poised to attract major brand partnerships.
Read the sourcecall sheetMira Lesmana, Jogja-Netpac Asian Film Festival, JAFF Market, What's Up With Love?, Sherina's Adventure, Gie - VarietyVariety6d
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Indonesian Film Industry Evolves Into Brand Integration Platform
VarietyStory by Sahasranaman Ramachandran
scrn logline
Indonesia's film industry evolves into a lucrative brand integration platform, offering new opportunities for savvy marketers and producers.
beat sheet
- Veteran producer Mira Lesmana emphasizes a comprehensive approach to brand integration, with seamless activations built into film narratives.
- The JAFF Market panel highlights Indonesia's film sector as a maturing commercial platform, poised to attract major brand partnerships.
call sheet
Mira Lesmana, Jogja-Netpac Asian Film Festival, JAFF Market, What's Up With Love?, Sherina's Adventure, Gie