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NBC’s Corie Henson Floats New “Aggressive” Co-Pro Model To Help Counter Spiraling Entertainment Budgets

Deadline
Story by Max Goldbart
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scrn logline
NBC explores new 'aggressive' co-pro model to combat soaring entertainment budgets, leveraging successful partnerships like 'The Traitors'
beat sheet
  • NBC exec Corie Henson floats plans for more co-production deals with international partners like the BBC to share costs and expand reach
  • 'The Traitors', a co-production between NBC and the BBC, has been a hit, proving the viability of this model in today's challenging financial climate
call sheet
Corie Henson, NBC, BBC, Peacock, The Traitors
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