The Rise And Fall Of YA TV: How Creators & Development Execs Are Appealing To Gen Z In The Age Of TikTok

Image from Deadline

• Recent YA hits like 'All American' and 'The Summer I Turned Pretty' have struggled to maintain their popularity, signaling a shift in Gen Z's viewing habits
• Savvy execs are adapting, tapping into trends like social media and racy content to appeal to the notoriously fickle younger audience - just look at the buzz around 'Cruel Intentions' and 'Tell Me Lies'