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CinemaBlend opens up to outside content creators, blending editorial and sponsored posts to keep the site running and serving its Hollywood-savvy readers.
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- Future Publishing, CinemaBlend's parent company, relies on advertising revenue to fund the popular entertainment site's editorial content.
- CinemaBlend will occasionally collaborate with external partners to produce sponsored posts, offering readers a mix of original reporting and branded content.
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Mack Rawden, Future Publishing