Cinematrix's new daily movie trivia game 'Movie Grid' challenges fans to flex their cinematic muscles with a new puzzle every day.
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Industry insiders say the game's addictive format and focus on movie knowledge could make it the next big hit in the booming mobile gaming market.
Cinematrix is banking on 'Movie Grid' to drive engagement and attract new subscribers to its premium entertainment news platform - a strategic move as the company eyes a potential IPO in 2025.