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OpenAI’s Sora, the Text-to-Video Tool That Caught Hollywood Off Guard, Rolls Out to Public

The Hollywood Reporter
Story by Winston Cho
from The Hollywood Reporter
Image from The Hollywood Reporter
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OpenAI's Sora, a revolutionary text-to-video tool, catches Hollywood off guard as it rolls out to the public, igniting debate over AI's disruption of the entertainment industry.
beat sheet
  • Sora allows users to create hyper-realistic videos up to 1080p resolution and 20 seconds long, with the ability to upload and remix their own assets, heralding a new era of AI-powered video production.
  • The launch comes amid growing concerns over AI's potential to eliminate, reduce, or consolidate jobs, with a recent study estimating that nearly 204,000 positions in Hollywood could be adversely affected over the next three years, including sound engineers, voice actors, and visual effects workers.
call sheet
Sam Altman, OpenAI, Lionsgate, Runway, Stability AI, Sora
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