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TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share
The WrapStory by Lucas ManfrediImage from The Wrap
scrn loglineTV viewership soars to 9-month high as streaming platforms capture record 41.6% share of the viewing pie.beat sheet- Streaming services nabbed an unprecedented 41.6% of total TV viewing in November, a new high watermark.
- Time spent watching TV grew 5% from October to November, reaching the largest monthly total since February.
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TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share
The WrapStory by Lucas Manfredi
scrn logline
TV viewership soars to 9-month high as streaming platforms capture record 41.6% share of the viewing pie.
beat sheet
- Streaming services nabbed an unprecedented 41.6% of total TV viewing in November, a new high watermark.
- Time spent watching TV grew 5% from October to November, reaching the largest monthly total since February.
call sheet
Nielsen