- VarietyVarietyscrn loglineMovie theater chain teams up with non-profit to offer 4 discounted movie days in 2025, rebranding annual 'National Cinema Day' event.beat sheet
- The new '@ the Movies' event will take place over 4 days in 2025, up from just one day for the previous 'National Cinema Day'.
- Ticket prices will be slashed to just $3 during the 4-day festival, as the National Association of Theatre Owners looks to drive more foot traffic to cinemas.
Read the sourcecall sheetThe Cinema Foundation, National Association of Theatre Owners, @ the Movies, National Cinema DayNo more articles
scrn logline
Movie theater chain teams up with non-profit to offer 4 discounted movie days in 2025, rebranding annual 'National Cinema Day' event.
beat sheet
- The new '@ the Movies' event will take place over 4 days in 2025, up from just one day for the previous 'National Cinema Day'.
- Ticket prices will be slashed to just $3 during the 4-day festival, as the National Association of Theatre Owners looks to drive more foot traffic to cinemas.
call sheet
The Cinema Foundation, National Association of Theatre Owners, @ the Movies, National Cinema Day