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Discount Popcorn and Exclusive Footage in 2025, But No Cheap Tickets

Story by Tom Brueggemann

from IndieWire

Image from IndieWire

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Free popcorn and sneak peeks for cinema fans, but no more cheap tickets in 2025 as '@ The Movies' debuts.

beat sheet

The new quarterly '@ The Movies' program will offer exclusive film footage and giveaways, appealing to hardcore movie-goers.
National Cinema Day, which provided one-day discounts on all tickets, is being discontinued in favor of the new 'premium' program.

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National Cinema Day, @ The Movies

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