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Luminate: Netflix, Amazon Prime Video Build Original Sports Programming

Variety
tv
review
streaming
amazon
Story by Brian Steinberg
from Variety
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Streaming titans Netflix and Amazon Prime Video are muscling into the lucrative sports content market, shaking up the industry.
beat sheet
  • Netflix now accounts for 17% of original sports programming among general-audience streamers, up from just 6% four years ago.
  • Amazon Prime Video is rapidly expanding its sports library, including recent deals for exclusive Thursday Night Football and Women's Tennis Association rights.
call sheet
Netflix, Amazon Prime Video
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