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Luminate: Netflix, Amazon Prime Video Build Original Sports Programming
VarietyStory by Brian Steinberg
scrn logline
Streaming titans Netflix and Amazon Prime Video are muscling into the lucrative sports content market, shaking up the industry.
beat sheet
- Netflix now accounts for 17% of original sports programming among general-audience streamers, up from just 6% four years ago.
- Amazon Prime Video is rapidly expanding its sports library, including recent deals for exclusive Thursday Night Football and Women's Tennis Association rights.
call sheet
Netflix, Amazon Prime Video