Major studios hide box office numbers, but new industry rules will soon force transparency in 2024.
beat sheet
Warner Bros. blocked grosses for the thriller 'Juror #2', while Searchlight did the same for the dark comedy 'Nightbitch' - a move that kept these films' performance under wraps.
However, as of January 1st 2024, industry tracker Comscore will no longer allow studios to hide box office data, ending this practice and exposing the true commercial impact of these releases.
Major studios hide box office numbers, but new industry rules will soon force transparency in 2024.
beat sheet
Warner Bros. blocked grosses for the thriller 'Juror #2', while Searchlight did the same for the dark comedy 'Nightbitch' - a move that kept these films' performance under wraps.
However, as of January 1st 2024, industry tracker Comscore will no longer allow studios to hide box office data, ending this practice and exposing the true commercial impact of these releases.