- DeadlineDeadline
ITV & YouTube Strike Deal For Shows Including ‘Love Island’, ‘Masked Singer’ & ‘I’m A Celebrity’
DeadlineStory by Max GoldbartImage from Deadline
scrn loglineITV inks major content deal with YouTube, bringing hit shows like 'Love Island' and 'The Masked Singer' to the platform.beat sheet- The deal will bring hundreds of hours of ITV programming to YouTube, giving the UK network a dedicated sales team to monetize the content.
- ITV has poached a top Channel 4 executive to lead the new YouTube sales division, signaling the importance of the platform in the network's digital strategy.
Read the sourcecall sheetMax Goldbart, ITV, YouTube, Channel 4, 'Love Island', 'Masked Singer', 'I'm A Celebrity' - Hollywood ReporterHollywood Reporter22hNo more articles
ITV & YouTube Strike Deal For Shows Including ‘Love Island’, ‘Masked Singer’ & ‘I’m A Celebrity’
DeadlineStory by Max Goldbart
scrn logline
ITV inks major content deal with YouTube, bringing hit shows like 'Love Island' and 'The Masked Singer' to the platform.
beat sheet
- The deal will bring hundreds of hours of ITV programming to YouTube, giving the UK network a dedicated sales team to monetize the content.
- ITV has poached a top Channel 4 executive to lead the new YouTube sales division, signaling the importance of the platform in the network's digital strategy.
call sheet
Max Goldbart, ITV, YouTube, Channel 4, 'Love Island', 'Masked Singer', 'I'm A Celebrity'