Distributor Behind Acclaimed 2024 Horror Film Sues Marketing Partner For Strangest Reason
MovieWebStory by Gaius Bolling
scrn logline
Studio behind acclaimed horror hit 'Strange Darling' sued by marketing partner over claims of using bots to inflate social media success.
beat sheet
- Distributor Midnight Pictures alleges marketing firm Viral Factory used bots to inflate 'Strange Darling's social media metrics, violating their contract.
- Viral Factory denies the allegations, calling them 'completely unfounded' - this could be a high-profile legal battle that shakes up the indie horror scene.
call sheet
Midnight Pictures, Viral Factory, Strange Darling