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Distributor Behind Acclaimed 2024 Horror Film Sues Marketing Partner For Strangest Reason

MovieWeb
Story by Gaius Bolling
from MovieWeb
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Studio behind acclaimed horror hit 'Strange Darling' sued by marketing partner over claims of using bots to inflate social media success.
beat sheet
  • Distributor Midnight Pictures alleges marketing firm Viral Factory used bots to inflate 'Strange Darling's social media metrics, violating their contract.
  • Viral Factory denies the allegations, calling them 'completely unfounded' - this could be a high-profile legal battle that shakes up the indie horror scene.
call sheet
Midnight Pictures, Viral Factory, Strange Darling
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