TV News Has Become a Madison Avenue Hot Potato, But It Still Helps Ads

Story by Brian Steinberg

Image from Variety

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Advertisers shy away from TV news, but new data suggests they may be missing out on a captive audience in a fragmented media landscape.

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TV news remains one of the most-watched formats, despite advertiser fears of association with polarizing topics like politics and climate change
Advertisers who steer clear of TV news could be making a mistake, as data shows these programs still provide a high-value audience that's hard to reach elsewhere