How to Remake a 70-Year-Old Late-Night Show for the TikTok Era

Story by Erik Hayden

Image from The Hollywood Reporter

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How the iconic 'Tonight Show' is adapting its 70-year-old format to captivate the TikTok generation with nostalgic digital content that's racking up millions of views

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The show's digital sketches featuring guest stars reprising their iconic roles, like Lindsay Lohan as the 'Parent Trap' twins, have garnered over 43 million views, proving the power of nostalgia in the social media age
With over 100 million followers across platforms, the 'Tonight Show' team is able to influence and elevate emerging trends, like TikTok challenges, by putting their own spin on them with big-name talent

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Jimmy Fallon, Lindsay Lohan, Sylvester Stallone, Ariana Grande, NBC, The Tonight Show, The Parent Trap, Mean Girls, Rocky

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