Why SiriusXM Pivoted Away From Its Streaming App

Story by Glenn Peoples

Image from Billboard

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SiriusXM pivots streaming strategy to attract younger listeners, but faces challenges in transitioning beyond its satellite radio roots.

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SiriusXM's new streaming app was priced at $9.99/month, significantly below its $16 average satellite subscriber revenue, in a bid to reach younger consumers.
Despite the app's improvements, SiriusXM has struggled to overcome the perception that it's primarily an in-car radio service, making it difficult to drive adoption beyond its core satellite radio audience.

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SiriusXM