Hallmark listens to fans, brings hit drama 'The Way Home' back to its linear channel for season 3 after planned streaming debut
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After initial plans to debut season 3 on new streaming service Hallmark+, the network reversed course due to 'passionate, loyal fans' who demanded the show remain on the flagship Hallmark Channel
The surprise move marks a shift in Hallmark's streaming strategy as it seeks to balance viewer preferences with its expanding digital platforms