The Unwritten Rule That Still Shapes Oscar Campaigns

Image from Vulture

• Cynthia Erivo, Grande's co-star in the 'Wicked' film adaptation, is likely to campaign for the Lead Actress Oscar, as she's perceived as the film's central character.
• This unofficial rule of 'who gets the lead' dates back decades and has shaped countless Oscar campaigns, often to the frustration of actors and studios.