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The Transformers Teaser Trailer Is Still One of the Best of All Time
ComicBook.comStory by Lisa LamanImage from ComicBook.com
scrn loglineThe Transformers franchise's iconic teaser trailer still stands out as a masterful marketing relic from a bygone era of atmospheric, standalone teasers.beat sheet- The teaser sets up the franchise's penchant for revising history, depicting a Decepticon attack on the Beagle 2 Mars rover, hinting at the ominous scope to come.
- While modern blockbusters have moved away from such standalone teasers, this trailer's gradual build-up and sense of dread is a refreshing contrast to the franchise's later, frenetic editing.
Read the sourcecall sheetLisa Laman, Transformers, Transformers - SlashFilmSlashFilm2h
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The Transformers Teaser Trailer Is Still One of the Best of All Time
ComicBook.comStory by Lisa Laman
scrn logline
The Transformers franchise's iconic teaser trailer still stands out as a masterful marketing relic from a bygone era of atmospheric, standalone teasers.
beat sheet
- The teaser sets up the franchise's penchant for revising history, depicting a Decepticon attack on the Beagle 2 Mars rover, hinting at the ominous scope to come.
- While modern blockbusters have moved away from such standalone teasers, this trailer's gradual build-up and sense of dread is a refreshing contrast to the franchise's later, frenetic editing.
call sheet
Lisa Laman, Transformers, Transformers