Berlin's storied film fest cuts ties with Elon Musk's X, ending a lucrative 15-year run on the social media platform.
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The move comes as the Berlinale seeks to distance itself from the controversial X platform and its mercurial owner, Elon Musk.
With over 133.9K followers, the Berlinale's X account has been a valuable asset, but they're betting on greener pastures - likely eyeing a play for a bigger presence on more mainstream social media.