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Blair Rich Joins Legendary as Chief Marketing Officer
The Hollywood ReporterStory by Mia Galuppo
scrn logline
Hollywood veteran Blair Rich joins Legendary as Chief Marketing Officer, bringing her expertise in building blockbuster franchises to the studio's ambitious growth plans.
beat sheet
- Rich, who spent two decades leading marketing campaigns for Warner Bros' biggest releases like Harry Potter and DC films, is now tasked with elevating Legendary's brands and exploring new business opportunities.
- Legendary's upcoming slate includes a Minecraft movie, a Street Fighter film, and an untitled project with director Alejandro G. Iñárritu and star Tom Cruise, signaling the studio's ambitions to expand its IP portfolio.
call sheet
Blair Rich, Joshua Grode, Mary Parent, Alejandro G. Iñárritu, Tom Cruise, Legendary Entertainment, Warner Bros., DC Films, Virgin Galactic, Apple, Wanda Group, Apollo, Minecraft movie, Street Fighter movie, Untitled Alejandro G. Iñárritu film