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Legendary Taps Blair Rich As Chief Marketing And Commercial Officer

Deadline
Story by Justin Kroll
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Legendary taps industry veteran Blair Rich to spearhead global marketing and commercial strategy as their new Chief Marketing & Commercial Officer.
beat sheet
  • Rich will play a key role in Legendary's senior management, helping drive the company's expansion into new technologies and data analytics for their marketing and branding efforts.
  • Her appointment comes ahead of the highly anticipated release of Dune 2, a major upcoming title from Legendary that she'll oversee the marketing and commercial strategy for.
call sheet
Blair Rich, Legendary, Dune 2
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