Legendary taps industry veteran Blair Rich to spearhead global marketing and commercial strategy as their new Chief Marketing & Commercial Officer.
beat sheet
Rich will play a key role in Legendary's senior management, helping drive the company's expansion into new technologies and data analytics for their marketing and branding efforts.
Her appointment comes ahead of the highly anticipated release of Dune 2, a major upcoming title from Legendary that she'll oversee the marketing and commercial strategy for.