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Agent of Happiness
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Blair Rich Joins Legendary as Chief Marketing and Commercial Officer

Variety
film
los angeles
hiring
legendary
Story by Varietybrentlang
from Variety
Image from Variety
scrn logline
Veteran marketer Blair Rich joins Legendary Entertainment as their new chief marketing and commercial officer, shaking up the studio's leadership.
beat sheet
  • Rich is a former top exec at Warner Bros., bringing a wealth of industry experience to her new role at Legendary.
  • The hire comes as Legendary just bought out its majority stakeholder, the Chinese conglomerate Dalian Wanda Group, signaling big changes ahead for the studio.
call sheet
Blair Rich, Legendary Entertainment, Warner Bros., Dune, Monsterverse
Read the source