Legendary Names Blair Rich Chief Marketing and Commercial Officer

Image from The Wrap

• Rich, who previously led marketing at Warner Bros. and Paramount, is known for her innovative campaigns that drove hits like 'Top Gun: Maverick' - a major coup for Legendary.
• Insiders say Rich's appointment is part of Legendary's strategic shift towards more high-profile blockbusters, as the company looks to cement its status as a major player in Hollywood.